In electronic music I think innovation is very important. It is the DJs who pioneer that usually succeed. Take for example David Guetta. Personally, I don't much care for some of his songs, but I do recognize that he is breaking boundaries. Many of his songs feature a broad spectrum of artists, and for that he has brought electronic dance music into the mainstream. Also, he quickly jumped through the ranks of DJs and is now the djmag.com #2 DJ. However, I feel that his music fails to maintain a good balance between genres. I don't think genre crossovers need to be dramatic to be successful.
One DJ who subtly connects genres is djmag.com #3 Tiesto. I used to be skeptical of Tiesto's music. His 2009 album Kaleidescope sold me though. Tiesto, when he collaborates, has nearly perfect execution in his songs. He is featured on the hip-hop group Three 6 Mafia's song "Feel It." The song is lyrically hip-hop, but you can clearly hear the electronic roots and Tiesto's heavy influence. I know many people have a disdain for hip-hop, so also below is the song he did with Tegan and Sara, the indie rock twins from Canada. It is one of my favorite songs by Tiesto and has a ghostly sound to it. This goes to show the diversity he has as DJ, and lends creedence to my belief that Tiesto should soon be taking back the #2 spot.